ItzCash
ItzCash Card provides a unique and innovative payment mechanism through its prepaid cash cards, available through an approx. 100,000 strong pan India distribution network covering more than 500 towns. It currently supports applications across more than 2,500 merchant partners for online transactions including energy and telephone bill payments, travel, donations, tax payments, shopping, gaming etc. and offline transactions such as toll payments. ItzCash, launched in 2003, is part of the Essel Group whose interests spread over businesses in Media and Entertainment, Tourism, Packaging, Publishing and Telecommunications.