Reneta
Kripalani
Reneta comes with 15 years of experience as a brand marketer, having worked with brands that straddle the pyramid from mass, premium and super premium, across sectors. Having worked with Global and Indian Conglomerates to include a number of startups, Reneta has worked at agencies, publishers and brands, across functions. Her strengths lie in her strong consumer centricity and ability to mine insights to then translate them into scalable and impactful marketing campaigns.
Journey
Reneta comes with extensive experience as a marketer, having spent half her career crafting powerful and purpose driven brands for Unilever. As Bharat moved online, she went on to champion brand building in 17 Indian languages at Network18 for News18 Digital. There, as Head of Branded Content, she championed Video, Social, Blog and OTT content for brands like Amazon and LinkedIn. More recently, at Purplle.com, as Head of Brand Marketing, she set up and led the function to include Brand, Social, Creative and Public Relations. Reneta started her career as a journalist with the Times of India. During her free time, Reneta enjoys exploring a new culture, all things fitness and the joy of a new book!
